HOT | Notes
6. Who will be the master designer of
this project?
We have engaged Jean-Michel Gathy of
Denniston International to lead the design
aspects for this project.
Jean-Michel is a world-renowned architect
and designer who specialises in design for
top-tier international luxury hotels and he
has previously also previously done work for
GHM. The Chedi Muscat and the soon-toopen Chedi Andermatt are the result of our
collaboration with Jean-Michel Gathy.
The vision for this particular development
is to create a more commercial and accessible element (The Serai) at the base of the
mountain, which will include other retail,
recreational and artistic components; a sort
of Zhudong “village”.
The higher parts of the development
become progressively more exclusive and
private, with The Chedi Hotel at the mid
point and The Chedi Club at the very top.
The Lalu was designed by Kerry Hill and
at the time, it was intended to introduce a
world-class hotel on the shores of Sun Moon
Lake on a very historic site having previously
been associated with Crown Prince Hirohito
and President Chiang Kai-Shek.
7. How do the concepts of the three
hotels (Serai/Chedi/ChediClub) differ?
While all three brands are proprietary to
GHM and they all exude the same qualitative sophistication, their differences lie in
terms of their respective positioning and
configuration.
The Serai constitutes our entry-level brand
and it will aim to offer the largest inventory
of rooms, which will be less spacious than
the Chedi brand but well appointed. Its public areas, recreational facilities and event
spaces will allow larger number of people
to be accommodated. While couples will be
comfortable at this hotel, it will also cater to
families and mid-sized groups quite easily.
www.hotelier-indonesia.com
The Chedi is our luxury brand and its room
offerings will be quite spacious while the
overall inventory will be maintained around
95 Suites.Its food and beverage outlets will
consist of an all day dining concept with
interactive exhibition kitchens and specialty
restaurants with private dining rooms. Its
recreational facility will include a destination Chedi Spa and Health Club.
Most Chedi hotels have a unique facility or
amenity and this development we were considering a 50-metre long infinity pool overlooking the edge of the mountain as it will
be situated at the midway point of the site.
The Chedi Club will constitute the premium
and most exclusive offering at this destination and it shall be situated at the pinnacle
of the mountaintop site. Its concept will be
akin to large residence and it offerings will
consist of 25 individual and oversized villas
each with private lounge, private Spa and
a library setting which will include historic
archives and rare artwork. Access to The
Chedi Club will be for the exclusive use of its
guests and members.
8. Can you give us a rundown of GHM’s
business in Asia thus far?
GHM is one of the pioneering luxury brands
to break new grounds in new hotel concepts,
design and choice of destination. GHM
hotels have an impeccable track record of
creating ‘destinations’ (i.e. our hotels are the
destinations in and of themselves) within
the locations that our projects are found.
The Datai in Langkawi (when it was under
GHM’s management), The Nam Hai in Hoi
An and even The Chedi Muscat in Oman are
excellent examples of this distinct attribute.
GHM hotels have also consistently demonstrated the ability to command a premium
in RevPar (revenue per available room)
share against our competitive set (about
40% premium on an average) in just about
every location in which we operate.
Our brands are coveted by luxury travel
aficionados and recognised by some of the
worlds’ most discerning arbiters of style
such as Travel + Leisure and Conde? Nast
Traveler.
GHM hotels are consistently ranked
amongst the top 3 in consumer review sites
(e.g. on social media platforms) which seals
our reputation as being highly desired by
today’s discerning travellers.
9. What’s GHM’s market plan in
Taiwan?
GHM’s market plan in Taiwan will not deviate too much from the business approach
that has served us well in all the other
markets we operate in – and that is to create and develop concepts that will raise
the standard and experience in the luxury
hospitality segment.We are fascinated by
the many indigenous aspects of Taiwan –
both culturally and historically – and feel
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