HOT | Notes
10 Questions with GHM on the
group’s plans for Taiwan
Akira
Moreno
1. Why did GHM choose to start a
new project in Hsin-Chu after the
termination of “The Lalu” project?
There are various reasons why GHM has
decided to choose this particular destination to make a return to Taiwan after
having successfully introduced The Lalu in
this market in early 2002 and managed it
until end of 2005.
Firstly, we are very pleased to have found
a developer (Elements Innovation) who
shares our vision in terms of the potential
that exists in Taiwan to introduce a development at quality and conceptual levels,
which will rival some of the best hotels
and resorts throughout Asia while generating excitement, awareness and appeal
for Taiwan as a whole.
Secondly, the ease of accessibility to
Zhudong township from Taipei and other
key cities in Taiwan, coupled with the
pristine and majestic scenery of the mountainous site where the development will
be located, make this destination truly
attractive and very exclusive.
Lastly, we believe that GHM has an outstanding reputation in Taiwan – a market that we know intimately – not only
through our past association with The
Lalu but also given our presence throughout Asia and the rest of the world.
2. Are there any other GHM projects
in the pipeline in Taiwan?
Although we have been entertaining
numerous discussions over the past years
with other potential partners and developers in Taiwan, we do not currently have
any other firm agreements in place.
Our immediate priority remains the focus
to successfully launch our development
with Elements Innovation.
74 • HOTELIER INDONESIA | SEPTEMBER 2013
3. How will GHM cooperate with
Elements Innovation in this project?
We have maintained a very cordial
and tight relationship with Elements
Innovation so far and we aim to continue
nurturing this association as we realise
that with a project of this scale, it will be
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