ADVICE
BEWARE OF A NEW adapt and take advantage of the new world
‘TRIPADVISOR EFFECT’ of marketing, data and consumer control.
Some businesses are making a comparison
For hotel owners that fall foul of the
not will struggle.
Businesses can start to close off any
gaps in preparation – and those who
between GDPR and the disruptive effect new rules, the most significant cost will prepare by organising their data and
that review sites such as TripAdvisor or likely not be fines but a loss of business and considering their place in the data chain
Amazon have had on the travel and retail reputation – as better-prepared competitors and relationship with data subjects will be
industries, arguing that the impact of power ahead. A firm in breach of the rules in the strongest position.
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