Hotel Owner Hotel Owner May 2017 digital | Page 9

MONTH IN REVIEW GO ONLINE www.hotelowner.co.uk ONLINE TripAdvisor reaches half a billion reviews TripAdvisor has announced that it has reached half a billion reviews and opinions on its website. The travel planning and booking app and site receives on average 290 submissions every minute of every day. The Park Plaza Hotel in Westminster, London is the most reviewed hotel in the UK, with over 15,000 submissions on TripAdvisor. The London Eye is the UK’s most reviewed attraction with over 57,000 opinions, and the Aqua Shard is the country’s most reviewed restaurant with more than 11,000 reviews. Stephen Kaufer, CEO of TripAdvisor, said: “Since launching 17 years ago, TripAdvisor has revolutionised the travel industry by creating an environment where consumers can share honest opinions of their experiences and where businesses can see the rewards of achieving consistently high standards of service and value from the community. “Many savvy businesses report seeing incremental increases in the ratings and rankings on TripAdvisor when they engage with travellers by responding to reviews and using the feedback to improve their customers’ experience.” EXPANSION Associated Luxury Hotels International expands to the UK Independent global sales organisation, Associated Luxury Hotels International (ALHI), has expanded its portfolio with hotels across the world, including the UK. May 2017 ALHI has added 45 independent luxury-level meeting and incentive- focused hotels and resorts to its portfolio. The company now operates in 63 countries around the world, with properties in Asia, Africa, Europe, Australia, South America and the Middle East. The Royal Garden Hotel in London is the UK property recently acquired by AHLI. Mark Sergot, chief sales officer, said: “We’ve added these hotels and resorts to our portfolio in response to the demand we’ve been experiencing from meeting, convention and incentive professionals for more luxury-level hotels and resorts around the world.” These new additions are helping us expand that reputation around the world. Further, we have also planted our newest ALHI GSO office in London, as our first in Europe, just last month.” TOURISM FIGURES Inbound tourism reaches record high Visits to the UK reached a record high in the first two months of the year. Official figures from VisitBritain showed that there were 5.2m visits, up 6% on the same period last year. Visitors from abroad spent a record £2.7bn, up 11% on the previous year. Patricia Yates, director of VisitBritain, said: “These figures show that 2017 is off to a cracking start for inbound tourism, one of our most valuable export industries. 1 2 3 4 5 6 “Britain is offering great value for overseas visitors and we can see the success of our promotions in international markets. We must continue to build on our message of welcome and value in our high spending markets such as China, the US and the valuable European market.” VisitBritain predicts that the growth will continue for the rest of the year, with flight booking data showing that bookings to the UK between April and September are up by 21% compared with the previous year. These figures surpass 2016 which was also a record breaking year for inbound tourism, with 37.3m visits, up 3.4% on 2015. QUOTE OF THE MONTH “Direct sell is not the only route to success for hotel businesses.” Paul Wait, the chief executive of the GTMC, said this in its criticism of hotel’s direct-selling campaigns. www.hotelowner.co.uk 9