Hotel Owner Hotel Owner May 2017 digital | Page 42

QUALITY IN TOURISM | WHEN AN INSPECTOR CALLS CASE STUDIES: Hatherley Manor Hotel, Down Hatherley, Gloucestershire Hatherley Manor Hotel is a magnificent 17th Century manor house set amidst 37 acres of beautiful grounds and gardens, in the heart of the Gloucestershire countryside on the edge of the Cotswolds. The stunning country house hotel trades well as a wedding venue and large event and banqueting space - one of the largest in the county - offering a number of function rooms within the property. The wedding market has become increasingly saturated over recent years, with many couples looking for ways to reduce costs all really excited about in an effort to save money on the UK a relaxation room and a average £24,000 cost of getting married. gymnasium. It will also the launch of the spa, boast its own private seeing the last couple A few years ago, Hatherley Manor identified an opportunity within the spa spa lounge, exclusive years of planning now tourism market, which is reported to be worth champagne bar and five physically taking shape around £1.4 billion, with seven million spa trips luxury SPA bedrooms, taken annually across the UK; the market is where you will be able to still seen to be at a relatively early stage of enjoy walled garden views development. The management team saw from private balconies. In addition the potential to capitalise on this by building a to this, there will be a shared rooftop the local residents and businesses that spa at the hotel, with the potential to benefit terrace to soak up the late evening sun.  we serve. We are aware that it will change existing customers, attract new guests and increase local custom. Stephen Trowbridge, general manager at Hatherley Manor Hotel says; ‘We are is fantastic for us. We believe that the addition of the spa will be a great upgrade to the hotel for our visitors but also our current market proposition and the clientele that we receive into the hotel, but believe that this is an exciting opportunity. The spa is due to open in December 2017, so we await the results of how this affects the hotel’s prosperity.” The plans were drawn up and approved, and work has now begun on a £3 million state of the art spa. The spa itself will have six luxury treatment rooms, a swimming pool with garden views, a vitality pool, a thermal suite, including sensory showers, a sauna, steam heated loungers, 42 www.hotelowner.co.uk May 2017