Hotel Owner Hotel Owner May 2017 digital

STATISTICS / ANALYSIS propertyinsights West Midlands West Midlands Statistics from on market share UPMARKET RANK BRAND DETAILS ROOMS W. Midlands Name Type Group/Owner W. Midlands ROOMS W. Midlands % HOTELS W. Midlands HOTELS W. Midlands % 5 Hilton Global Hilton 1,199 2.7% 3 0.3% 7 Crowne Plaza Global InterContinental Hotels Group 933 2.1% 4 0.5% 11 Novotel Global AccorHotels 573 1.3% 4 0.5% 13 Classic British Hotels National Independent consortia 550 1.2% 8 0.9% 14 QHotels National Bain Capital 525 1.2% 4 0.5% MID MARKET RANK BRAND DETAILS ROOMS W. Midlands Name Type Group/Owner W. Midlands ROOMS W. Midlands % HOTELS W. Midlands HOTELS W. Midlands % 4 Holiday Inn Global InterContinental Hotels Group 1,728 3.9% 12 1.4% 6 Britannia Hotels National Alex Langsam 1,178 2.6% 7 0.8% 7 Ramada Global Wyndham Worldwide 775 1.7% 7 0.8% 9 Mercure Global AccorHotels 700 1.6% 8 0.9% 14 Best Western Global Independent consortia 525 1.2% 10 1.2% BUDGET RANK BRAND DETAILS ROOMS W. Midlands Name Type Group/Owner W. Midlands ROOMS W. Midlands % HOTELS W. Midlands HOTELS W. Midlands % 1 Premier Inn National Whitbread 5,739 12.8% 74 8.5% 2 Travelodge National Full Moon Holdco 3,189 7.1% 53 6.1% 3 Holiday Inn Express Global InterContinental Hotels Group 2,202 4.9% 18 2.1% 10 Ibis Global AccorHotels 600 1.3% 6 0.7% 20 Hampton by Hilton International Hilton 394 0.9% 2 0.2% May 2017 www.hotelowner.co.uk 21

Hotel Owner Hotel Owner May 2017 digital | Page 21