Hotel Owner Hotel Owner July 2017 digital - Page 48

QUALITY IN TOURISM | WHEN AN INSPECTOR CALLS year to meet the demands and requests of guests from the previous year, as well as ensuring we have an innovative, interesting and ever-changing theme and style to keep the guests engaged. Two years ago, our communal areas sported a shabby chic style, while this year the focus was a modern club / Ibiza vibe. This worked particularly well with our improved pool and treatment area, where the guests can also get massages and treatments.” The Pop-Up Hotel is also diversifying this year, expanding to cover key sporting events. There is demand for quality accommodation at horse racing and motor racing events, and while canvass tents are a popular style for festivals, something else is needed for sports enthusiasts. In response, the team has created a more traditional different world. Your brain is telling you to Owner Mark Sorrill feels that standards expect some posh tents at a Festival, while within the industry are essential and that your eyes are telling you this is so much working alongside professional bodies more. The accommodation itself is like a including the grading schemes and UK little village, comprising everything from Festival Associations helps to assure individual pop-up rooms to yurts and gypsy standards, and also assure customers. He caravans, vintage airstreams to an actual firmly believes that the UK is at the forefront rental cottage; all are available to hire for of luxury, pop-ups and glamping, both in the Festival duration and they have so terms of the calibre, variety and quality much more than you’d expect from a pop-up of their availability and the demand from spa to sofas, proper beds and plenty of consumers, and that we can continue to tables and chairs. In fact, if you weren’t told lead from the front with the right investment you were in a temporary tented structure, by hospitality businesses. you’d be hard pressed to realise from the interior furnishings.” Speaking of Glastonbury, Mark comments “We adapt the pop-up every style hotel room with solid walls, which is still very light and easy to transport and just like the tents. One final advantage that Mark and the team capitalise on is their relative size. Mark comments “We are a small enterprise when compared to large hotel chains, and our non-fixed status means that we are nimble enough to be able to change quickly and adapt to the ever changing consumer wants, needs and expectations. This means we don’t have to spend big bucks upgrading hotel bedrooms only to realise that they are out of date a few years later, yet we are still able to cater for hundreds. This year we hosted around 1,800 at Glastonbury.” 48 July 2017