FEATURE
needs. Where do you begin to find the distribution networks, powerful marketing sure that the management company
operating model that works for you? and loyalty platforms, and finely tuned and the brand are working hard enough
brand operating manuals. An independent for you, so you also employ an asset
ago to build a brand to be proud of and brand can provide flexibility, character, manager to ask the difficult questions
look after our own guests and people. innovation and agility which cannot be and squeeze a few more pips out of
These days, it takes a brave person to matched. Many owners these days look for the business. Unless you’ve done this
start a family business from scratch, get the reliability of established management before, you may never know what you’ve
the finance to back a scheme and to put companies who share their expertise for a missed or what the right questions were
your own brand on it. The investment into fee and a slice of the profit. to be asking.
Our owners took a decision a long time
the brand, the technology, the people
These experienced management
So, a bit like my golf swing, there
and distribution cannot be overstated. teams don’t tend to have the brand or are so many moving parts to grow the
It’s a lot of work and takes a long time, the system to plug into, so for another pipeline for development. However, with
with a genuine commitment to excellence set of fees and another slice of the pie, a great model and brand, genuine focus,
required in order to succeed. a big brand can put their name over the the right team and a balanced approach,
door. As an owner, you want to make there can be a great future ahead.
The biggest hotel operators have wide
February 2019
www.hotelowner.co.uk
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