Hotel Owner April 2018 | Page 6

JustPark doubles hotel’s parking revenues The situation Renaissance City-Centre Hotel, Manchester An 85-space car park in central Manchester, running at 50% occupancy in a highly competitive location. The solution Targeted marketing With over 1.5m app users, JustPark fills the spare spaces - and introduces new customers to the hotel. Dynamic pricing Using an award-winning dynamic pricing system, JustPark optimises the price of spaces to maximise revenue. Real-time reporting JustPark’s back-office portal provides full visibility on car park usage and performance, and detailed insights into customer behaviour. The results 108% Increase in monthly parking revenues “ 4.7 /5 Average customer rating We have worked with JustPark for a year now, and the team are always helpful, professional and supportive. The partnership has been key for driving additional revenues for our hotel." - Cameron McNeillie, General Manager Get in touch today to find out how we can help justpark.com/hotels [email protected] 020 3637 0358 2,500+ New customers accessed using the car park