Deb Lindner
It’s exactly the same when selling property. You need to know who is likely
to buy your home and keep them front of mind when styling for sale. Then
when they walk in, they go ‘Ahh…’ and feel like they have come home.
I can’t go into it in full detail here, but this is the essential formula:
THEME = BUYER + LIFESTYLE + ARCHITECTURE
Let me give you a simple example. Let’s imagine you are selling an inner city
apartment.
Buyer: a young professional c ouple without kids
Lifestyle: busy social life, aspirational, trendy, savvy
Architecture: the apartment’s architectural style is slick, minimal and mostly
white.
So when choosing our styling THEME, we use furniture, artwork, accessories
and colours that tie together those three elements.
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The furniture will be clean and contemporary, NOT country décor.
The colours will be cool whites with crisp accents, NOT soft pastels.
The artwork will be bold abstracts, NOT old, traditional masterpieces.
Once you know the THEME for your home, use it in every part of the
property – think of your home as a series of spaces linked together by halls
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