Deb Lindner
CASE STUDY: My Very First Home
Staging Job (Or Why You Should Never
Sell a Vacant Home)
I want to tell you about the very first home staging job I did after I started
Mink Home Staging – my very first real client! – because it offers some great
insights and learning...
It was a family home that had been built by Helen, a property investor, and
was in a brand new estate. She had it built with the specific intention of
selling immediately to create a profit. There was nothing very special about
this house – it was the classic 4 bedroom, 2 bathroom, suburban family home.
Because it was in a new estate, there were many similar, brand new homes
on the market at exactly the same time – including the one right next door!
It was pretty much identical except for the fact that the design was a ‘mirrorimage’. But apart from that, they were the same.
They were obviously both in the same street, had the same land size (and
value), same design, same number of rooms, same colours, same fixtures
and fittings. They were even being sold by the same agent in the same (flat)
market.
39
SellerTips.com HotSellerTips.com HotSellerTips.com HotSellerTips.com HotSellerTips.com HotSel