Deb Lindner
Near the end of my reno, I interviewed three agents, and chose the obvious
candidate – she was passionate, knowledgeable and had the proven results I
was looking for. After meeting with her to discuss our marketing strategy for
selling, we agreed on a sales price of $495,000.
When all the renovations had been completed, I then decided to invest
$1,500 on a rental furniture package, and I styled the property – I didn’t know
what ‘Home Staging’ was back then, but I knew the power of emotional
selling and recognized that it was an important step in finishing the project. I
wanted to turn my ‘reno-deal’ it into an ‘irresistible home and lifestyle’.
A week later, when the agent came through the property again with her
colleagues for a pre-listing inspection they were so blown away by the
“amazing presentation” and the extra value I had created, they all agreed to
immediately increase the list price by $35,000. $35,000!
The result? The property sold for that price ($530,000) in 12 days.
It was sold to the second couple who inspected it. They fell in love with it and you’ll notice they paid full price. There was no bargaining or haggling
over discounts. They were premium buyers. And premium buyers will pay
to get exactly what they want.
29
SellerTips.com HotSellerTips.com HotSellerTips.com HotSellerTips.com HotSellerTips.com HotSel