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back to a freshly-painted, completely clean and vacant home – complete
with new paving in the courtyard garden and potted palms along the fence
for privacy. She had created the perfect blank canvas. Cream walls, polished
floorboards and sheer, white (inexpensive) curtains on the windows.
My job was then to style it with furniture and accessories that were going to
appeal to her buyers – young professionals. And that is exactly what I did.
I used contemporary sofas, crisp linen, funky artwork and added simple
warmth with rugs, lamps and accessories. Everything I put in there was
designed to appeal to her target market.
We styled every room, even down to a stack of fresh towels in the laundry.
And the result? It sold in 4 hours. The first buyers to turn up at the open
home on Saturday were in fact a young professional couple – they had seen
photos of the new, gorgeous living room on the internet and were excited to
see it in real life. The ‘lifestyle package’ we had created was perfect for them.
They could see themselves living there, and put an offer in on the spot –
before anyone else could.
I call this ‘nailing the demographic’.
Now this is an extreme example, and I’m not suggesting that in order to
prepare your home for sale you will need to move all your furniture out and
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