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Hot Seller Tips
If you know what your buyers are looking for, then you can more easily
ensure your property meets their particular needs. This might be as simple
as adding a security door for single parents or creating a home office in a
small, unused corner for young professionals.
So how do you find the answers to these questions? Many of the answers
you will already know. And to answer the others you will need to do some
research.
How to research:
1. Talk to Agents: They have the insider knowledge, experience and most
importantly statistics that will tell you what buyers are looking for.
2. Study the Competition: Visit other open homes in your selling area on
a Saturday and look at what your competitor properties offer. LISTEN to
what the buyers are saying as they wander around – THEY will be honestly
discussing what they like with their friends and family.
3. Compare Sales Results: Look at what has sold and for what price. What
achieved the premium prices? What features did they have in common? Ask
the agents what the buyers’ feedback was about these properties – they will
usually know why the buyer decided to buy that particular property.
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