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$600s, (based on comparable sales). But we decided that after all our efforts
it looked far from ‘ordinary’, and we decided to list it at $665,000.
We received three written offers in the first week. And the best offer was from
a Sydney couple who offered list price – AND they had never even seen the
house! All they had seen were the photos on the internet listing.
Yes, they bought it sight-unseen based on the fabulous, professional photos.
It went unconditional 7 days later. The first time they flew up to see the
property ‘in real life’ was over a month later – just before it settled.
They simply loved the photos and wanted the lifestyle it had to offer.
I know it was the emotional presentation and amazing photos that sold this
property. Remember, the house itself was quite ordinary.
And the moral of this story? Make sure you NEVER under-estimate the
importance of the images you use to market your home. Always use
fabulous, professional photos that show off the lifestyle YOUR property has
to offer.
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