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were almost surprised they could afford it! By adding the furniture, it was
transformed from an empty shell into a living, breathing home.
Helen got that great sales result by adding the emotion.
The family made an offer that day, and Helen sold it the following day for
$547,000. In contrast, the vacant house next door took about 10 weeks to sell,
and finally sold for $518,000. That’s $29,000 less - not counting the extra 2+
months of holding costs.
Staged Property Vacant Property
Selling Time 2 Days 10 Weeks
Selling Price $547,000 $518,000
$0.00 2.5 Months @ 7%
Exhilaration
& Jubilation Anxiety &
Stress
Holding Costs
Vendor Emotion
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