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Hot Seller Tips
Helen, my savvy investor-client, realized that she had a lot of competition (i.e.
all the other very-similar homes in the surrounding streets) and knew she
had to make HER home the one that really stood head and shoulders above
the others. So she employed me to fully style her brand new property.
I walked through the empty home with her. I made notes and took photos of
every room, planning how I would furnish them and showcase the perfect
family lifestyle. I then went and hired furniture and accessories to fill every
room and created something that looked very similar to a display home.
The property next door remained vacant while it was on the market.
And yes, you guessed it, Helen’s home was the one that got the fabulous sale
result – higher price, and faster sale. And it was a dramatic difference!
The family who bought it had flown in for the weekend to look at property,
as they were relocating to the city in the coming months, and they were
ready to buy! They spent the entire weekend inspecting all of those similar
properties, but as soon as they walked into Helen’s they could imagine
themselves living there. It was beautifully furnished. It looked warm and
appealing. It had lamps, soft bedding, rugs, flowers, scatter cushions, artwork
and even luxurious soap in the bathroom. And because all the rooms
were furnished, they looked bigger. The home looked grand – and they
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