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Hot Seller Tips
3. Empty rooms have no warmth or emotion.
If you sell your home vacant, you will only be selling to that rational 5% of
your buyer’s brain…and you will be missing out a massive opportunity to
create emotional buyers who fall in LOVE with your home.
Bare walls, floors and ceilings are really not very engaging or exciting!
And what will your buyers notice? All the defects! The scratches on the
polished floorboards, the dirty marks on the walls and the chipped paint
on the window sills. There is nothing else to look at.
And did you know that your buyers will actually spend LONGER in your
home if it is beautifully styled? (Statistically, they will stay an extra 10-15
minutes.)
Rather than just poking their head in every room and taking a quick look
at the size of the backyard before leaving to visit the next one on their
list, instead they will be pleasantly delighted. They will linger. They will
actually ENJOY being in the property and will imagine THEMSELVES
living in every gorgeous room…enjoying a glass of chardonnay with
friends while relaxing on the back deck, or lounging on the big, comfy
sofa on a Friday night with the kids while watching a family movie. They
will CONNECT with your property.
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