Hot Seller Tips Hot+Seller+Tips+Hot+Seller+Tips | Page 26

Hot Seller Tips
Why Soap Packets & Real Estate Are
Just the Same
I am now a full-time Home Stager and Home Staging trainer. But before this,
I worked as a designer for 15 years. I worked in a small, boutique studio, but
we knew how to think big! Our clients were multi-national companies, and I
was designing packaging that you would see in supermarkets. Some of our
clients included Gillette, Kraft, Berri and Cussons.
One very important lesson that I took away from this 15 years experience is
that people make emotional buying decisions – and that is exactly why my
big clients would spend millions of dollars getting their packaging just right.
These big clients would do loads of research with focus groups before even
deciding on the product name and product ‘look’. We would then spend
months and months designing the packs - making sure that the shape and
colour of the pack was exactly right, getting different illustration options
created so we could make sure it was perfect, agonizing over the final choice
of typeface...even down to finely tuning the exact size and position of the
barcode.
26
rs.com HotSellerTips.com HotSellerTips.com HotSellerTips.com HotSellerTips.com HotSellerTips.