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The evidence is in. Here is the thing the big marketers know and use every
day. Emotions drive sales.
Daniel Kahneman, a psychologist and Nobel Prize winner, is widely
regarded as the world’s most influential living psychologist. His studies
conclude that we have two brain systems:
1. Emotional brain = 95%
2. Rational brain = 5%
So you are making a BIG mistake if you only sell to 5% of your buyer’s brain.
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