Hot Seller Tips Hot Seller Tips - Adam de Jong | Page 97

Deb Lindner
then the room probably lacked a good focal point.
In interior design the focal point is a key principle all designers use when
creating a room. When you walk into a room there should always be a focal
point that draws you further in. If there is none, the eye is confused and
doesn’t know where to focus.
In Home Staging, I believe you should be creating a selling point for each
room. Ask yourself “What is the best feature about this room?”
This is what you want your buyers to notice as soon as they walk in — it is the
most interesting or attractive feature of that room and by emphasising this
you will showcase the potential of that room AND create the all-important
emotional connection with the buyer.
A Selling Point can be:
1. Natural: Such as beautiful scenic views seen through a window
2. Architectural: Such as a large fireplace
3. Created: If it is a simple, square room with no outstanding features,
create a focal point with furniture and colour
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