Hot Seller Tips Hot Seller Tips - Adam de Jong | Page 94
Hot Seller Tips
5 Key Styling Principles You Need To
Know To Sell For More…
Principle 1: Choose A Theme (And Stick
To It!)
Earlier, I talked about how important it is to know who your likely buyer will
be. (That way you can present your property in the exact way that appeals
to them.) Well the next step is to then select a styling THEME and use it
throughout your entire home – so that you present one, specific, cohesive
‘product’ to your buyers.
I do not believe in ‘one-size-fits-all’ styling. There is a common misconception
out there that you want to present your home in a way that appeals to ALL
buyers. I don’t believe that is even possible.
Imagine that back when I was designing marketing material for Gillette
Mach3 razors, I would try to make my designs appeal to EVERYONE –
women, children, executive men, factory workers. My designs would end up
appealing to NOBODY. I was designing for a very specific ‘niche market’, and
always had them in mind when making design decisions.
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