Hot Seller Tips Hot Seller Tips - Adam de Jong | Page 44

Hot Seller Tips
6 Reasons Why Property Styling Will
Increase Your Sale Price
1. People Shop With Logic, But Buy With Emotion
As I said, all good marketers understand this principle.
Homebuyers are just the same. They make EMOTIONAL buying decisions.
Your job is to create a fabulous, warm atmosphere that buyers fall in love
with.
Buyers will start out with a logical, rational shopping list of all the things they
want in their next home. For example, they will say to themselves “I want...
- 4 bedrooms
- 2 bathrooms
- Large garden
- Swimming pool
- Close to schools
- Double garage
- etc…”
And armed with this list, they then begin their property hunt. They visit
many homes, looking for everything on their list…UNTIL they come across a
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