Hot Seller Tips Hot Seller Tips - Adam de Jong | Page 27

Deb Lindner
These big marketers create beautiful, warm, aspirational display homes
for buyers because it works. They understand they are selling to that
emotional 95% of your brain. They know that buyers want to buy a ‘lifestyle
package’. Not just an empty shell. Not drab, plain walls, floors and ceilings.
And certainly not somebody else’s cluttered and tired old home.
And it’s exactly the same for you when selling YOUR home. The way you live
in your home is NOT the way you present it for sale.
Do you want to attract premium buyers – or bargain hunters?
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