Hot Seller Tips Hot Seller Tips - Adam de Jong | Page 24

Hot Seller Tips
The Real Estate Market Has Changed
Yes, it’s finally happened! The real estate industry in Australia has caught
up with mainstream consumer marketing. It’s no longer acceptable to pass
off homes that are unfinished or poorly presented in the hope that your
buyers will overlook these flaws in favour of your home’s more positive
characteristics.
Before you do anything, you have to stop thinking of your house as a HOME
and start thinking of it as a product on the market. And just like any other
consumer product, you have competition and need to give buyers a reason
to choose YOUR property over another. One of the keys here is that the right
presentation is proven to sell… give your buyers what they are looking for,
and your home will get loads of views, competitive offers, and get quickly
snapped up – for a premium price!
You can’t use old-school selling strategies anymore and expect to achieve
a premium sales result. You must change too. What used to work 5 or 10
years ago simply doesn’t work now. Did you know that over 95% of property
marketing is destined to fail?
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