Hospitality Today Summer 2018 (#39) - Page 5

hospitalitytoday.com | 5 Above: a screenshot of default search results on Booking.com for a room in Bath on 12th September 2017 for one night. (Search made on 25 July 2017 at 09.39.) * FAKE DISCOUNTS: The above ‘discounts’ do NOT apply to the dates shown as Booking.com admits in a block of smallprint that appears if you hover your cursor over the tiny ‘?’ next to the prominent “-41% TODAY” flash. The higher price applies at some other day within a 30 day period - eg. Booking.com would show the price for Sunday 8th January as a ‘discount’ based on the hotel’s New Year’s Eve or Christmas Day price.