16 | Hospitality Today | Summer 2018 Holiday Inn Guildford HOTEL FOCUS gains Awards for its ‘Academy’ conference centre The Holiday Inn Guildford is a family- friendly hotel in the historic market town of Guildford, just 30 minutes away from central London. Nearby is the spectacular modernist Cathedral, and guest attractions include excellent shopping and restaurants in Guildford’s historic city centre. The hotel’s Academy conference centre provides business guests with extensive facilities, including 15 adaptable meeting rooms for conferences or events. The hotel also offers a Fitness Centre and Spirit Health Club with an indoor pool, and the Junction restaurant serving ‘hearty British cuisine’. The hotel was awarded ‘No.1 Hotel’ spot at the VenueVerdict Awards 2017. BDRC’s VenueVerdict provides the only venue accreditation programme determined entirely by the voice of the customer and based on the meeting experience. It is designed to measuring a property’s customer experience; helping the owners make improvements in the right places and providing them with an accreditation which highlights their quality rating. Three modules allow hotels and meeting venues to ‘assess experiences along the entire customer journey; covering the initial enquiry and the hospitality experience itself’.