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| Hospitality Today | Summer 2017
Applying technology ‘for the
sake of it’ will harm hospitality
brands, says digital consultancy
Whilst disruptive technology
has huge potential to transform
customer experience, hospitality
brands need to exercise caution
when applying it, says digital
consultancy CAB Studios.
‘Gimmicks’ should be avoided, and a
strong emphasis should still be placed
on the human touch. This is according
to CAB’s new White Paper ‘Power to the
Customer’, which explores how brands
must evolve in the customer age, and
what marketers need to do to keep pace.