Hospitality Today July-Aug 2016 - Page 25

hospitalitytoday.com | 25 • Couples are the most satisfied, giving hotels and B&Bs the highest average review rating amongst all types of travellers. • The most positive reviewers of UK properties, by nationality, are Americans – awarding an average review rating of 4.21 out of 5. • Globally, UK reviewers are among the “These figures are excellent news, and show that the UK has moved in 10 years from the lowest-rated country to the second highest, driven by the success of independent accommodation. The innovation and quality of small owner-managed properties have raised standards across Britain’s tourism accommodation sector over the decade,” commented David Weston, Chief Executive of the Bed & Breakfast Association, “Guests clearly love the individuality, character, home-cooked breakfasts and personal service that they get in British B&Bs, which is why in millions of reviews on TripAdvisor - they consistently score higher ratings than hotels.” Additional findings from the Review Ratings study: • Business travellers are the most discerning, awarding the lowest average review rating to accommodations compared to other types of global travellers. ipAdvisor - 2005 vs 2015 most positive in the world – in 2015, the average review rating given by a UK traveller was 4.19 (out of 5), making them the second most positive reviewers out of the 15 markets analysed. The study’s findings were further supported by a recent statistical analysis of international and domestic travel, conducted by Oxford Economics on behalf of TripAdvisor, which found that consumer reviews had spurred quality improvements within the accommodation sector and generated £2 billion in visitor spending in the UK in 2014 alone. “We found evidence of a virtuous cycle by which increased travel leads to increased reviews shared on TripAdvisor. B]Y][[\][\[[\[[ݚY\\[\\][XXHYYX[\ݙH\XH[[\]X[ܙH\Y\X[[X][H\HYXوZ\[œ[\XܛHR[[\K8'BZYY[HX\Y[و\\BXۛZX ܙXۛZXK\Y\܈\Hܛ8&\\\][]KXX[ Z[[ۂ[\]YH[۝H\]ܜ]LZ[[ۈ]Y][[[ۜ˜ݙ\[ HZ[[ۈX[[][ۜ\]\[[]X[ۜˈH]B\]\[ X\]ܛYK