Hospitality Today July-Aug 2016 - Page 23

ght launched in a 250ml ge bottle hospitalitytoday.com | 23 Now the low-calorie version, Orangina Light, is launching exclusively to the on trade channel in its trademark bulby shaped 250ml glass bottle. This is the first time that Orangina Light has been available to the on trade and with its nostalgic packaging (the brand dates from 1936) and ‘Shake and Serve’ ritual, it aims to offer a “trade up option”. With alcohol consumption declining and consumers looking for lighter options, the launch also provides drinkers with a healthier alternative which does not compromise on taste. The Orangina Light 250ml bottle provides the channel with a strong sales opportunity, as 60% of consumers would like to see an increased range of soft drinks targeted at adults. Orangina’s brand team say “it’s a highly versatile product which can be served as a soft drink, low calorie mixer or even as a base for cocktails and mocktails”. Jamie Nascimento, Head of Marketing for Orangina comments: “We are really excited about the launch of Orangina Light 250ml to the on trade and with its classic look, it will sit perfectly in discerning bars, restaurants and cafés. “We have seen a growing demand from consumers for lighter drinks and we are confident that Orangina Light, with its unmistakably unique flavour will set taste buds alight. It’s the perfect accompaniment for lunch this summer, poured over a glass of ice and served with a twist of orange peel”. The new 250ml glass bottle is available now with a RSP of £2.25.