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Above: the YouGov/Cebr Consumer Confidence Indicator
YouGov: Eating out habits and trending factors
Arena’s Summer Event began when
International full service market research
agency, YouGov, gave a presentation:
‘Eating out habits and trending factors
of influence’. With the important caveat
that information within the presentation
was pre-Brexit, YouGov used its consumer
data to consider the state of consumer
confidence, changing dining behaviours,
and influencing trends and their potential
opportunity for the foodservice industry.
Pre-Brexit, consumer confidence had been
positive across the UK, reflected in a growing
commitment to eating out spend. Four in
ten adults are eating out more, with two
thirds eating out more often or the same
amount. Coffee shops and cafés are the clear
winners of the increase but the data shows
a most favourable appetite for casual dinin