Hospitality Today Aug-Sep 2016 - Page 23

hospitalitytoday.com | 23 Above: the YouGov/Cebr Consumer Confidence Indicator YouGov: Eating out habits and trending factors Arena’s Summer Event began when International full service market research agency, YouGov, gave a presentation: ‘Eating out habits and trending factors of influence’. With the important caveat that information within the presentation was pre-Brexit, YouGov used its consumer data to consider the state of consumer confidence, changing dining behaviours, and influencing trends and their potential opportunity for the foodservice industry. Pre-Brexit, consumer confidence had been positive across the UK, reflected in a growing commitment to eating out spend. Four in ten adults are eating out more, with two thirds eating out more often or the same amount. Coffee shops and cafés are the clear winners of the increase but the data shows a most favourable appetite for casual dinin