kings to hotels
ough OTAs
“Today’s finding not only highlights the
need for hotels to focus on direct booking
technology and improving their own website
and search rankings, but also points to the
fact that hotels need to ensure that they are
at least at parity with OTAs and other thirdparty channels in order to compete effectively.
Too many hoteliers are giving OTAs better
rates than their own websites which is
not smart given the profitability of direct
bookings.”
The total revenue and reservations
generated through SiteMinder’s technology
have grown 142% over the past three
years. Every minute, SiteMinder says it
now powers 83 reservations, worth more
hospitalitytoday.com | 13
than US$30,000 in revenue for its hotel
customer base, which spans 160 countries
on six continents.
SiteMinder’s products include The
Channel Manager, a leading online
distribution platform; TheBookingButton,
a wholly-branded booking engine for
direct bookings via the web, mobile or
social; Canvas, an intelligent website
creator for independent hoteliers;
Prophet, a “real-time market intelligence
solution that takes the guesswork out of
pricing rooms”; and GDS by SiteMinder,
a single-point of entry to a six-figure
network of travel agents and the world’s
major GDSs.