Hospitality Today Aug-Sep 2016 - Page 13

kings to hotels ough OTAs “Today’s finding not only highlights the need for hotels to focus on direct booking technology and improving their own website and search rankings, but also points to the fact that hotels need to ensure that they are at least at parity with OTAs and other thirdparty channels in order to compete effectively. Too many hoteliers are giving OTAs better rates than their own websites which is not smart given the profitability of direct bookings.” The total revenue and reservations generated through SiteMinder’s technology have grown 142% over the past three years. Every minute, SiteMinder says it now powers 83 reservations, worth more hospitalitytoday.com | 13 than US$30,000 in revenue for its hotel customer base, which spans 160 countries on six continents. SiteMinder’s products include The Channel Manager, a leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, an intelligent website creator for independent hoteliers; Prophet, a “real-time market intelligence solution that takes the guesswork out of pricing rooms”; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major GDSs.