Hospitality Malta 02 - Page 8

and in particular themes adopted by the marketing arm of the organisation in question (such as in a res- taurant which has a varied theme structure ). That the personnel has the right characteristics of working in direct contact with the customers is also crucial. The authenticity, professionalism, and actual concern for the happiness and well-being of the customers that is communicated by successful organisations is indeed a clear and necessary competitive advantage to almost all. This significant growth of the tourism industry is the direct result of changes in international consumer behaviour as well as economic prosperity and politi- cal stability within the region. It is because Malta pays heed to these factors that we have a prospective 2 mil- lion tourist income for the year 2017. And historical- ly speaking, the supply of lodging facilities have kept improving till today both in terms of product qual- ity as well as in our sufficiency of carriage capacity. These elements of supply and demand have created a favourable investment climate for development with- This significant growth of the tourism industry is the direct result of changes in international consumer behaviour as well as economic prosperity and political stability within the region in the Maltese Islands, resulting in a real estate boom in both tourism and residential development. The growth in residential real estate development, hotels of different categories, boutique hotels, guest hous- es and other form of residential properties, has been primarily driven by foreign demand for vacation and retirement homes in both urban and resort destina- tions within the region. Investment and development has been further supported by the variety of financial “The authenticity, professionalism, and actual concern for the happiness and well-being of the customers that is communicated by successful organisations is indeed a clear and necessary competitive advantage to almost all” 6 SEPTEMBER | 2017 HOSPITALITY MALTA