and in particular themes adopted by the marketing
arm of the organisation in question (such as in a res-
taurant which has a varied theme structure ). That the
personnel has the right characteristics of working in
direct contact with the customers is also crucial. The
authenticity, professionalism, and actual concern for
the happiness and well-being of the customers that is
communicated by successful organisations is indeed a
clear and necessary competitive advantage to almost all.
This significant growth of the tourism industry is the
direct result of changes in international consumer
behaviour as well as economic prosperity and politi-
cal stability within the region. It is because Malta pays
heed to these factors that we have a prospective 2 mil-
lion tourist income for the year 2017. And historical-
ly speaking, the supply of lodging facilities have kept
improving till today both in terms of product qual-
ity as well as in our sufficiency of carriage capacity.
These elements of supply and demand have created a
favourable investment climate for development with-
This significant growth of the tourism
industry is the direct result of changes
in international consumer behaviour as
well as economic prosperity and political
stability within the region
in the Maltese Islands, resulting in a real estate boom
in both tourism and residential development. The
growth in residential real estate development, hotels
of different categories, boutique hotels, guest hous-
es and other form of residential properties, has been
primarily driven by foreign demand for vacation and
retirement homes in both urban and resort destina-
tions within the region. Investment and development
has been further supported by the variety of financial
“The authenticity, professionalism, and actual concern for the happiness and well-being
of the customers that is communicated by successful organisations is indeed a clear and
necessary competitive advantage to almost all”
6
SEPTEMBER | 2017
HOSPITALITY MALTA