Hospitality Malta 02 - Page 15

Textbook Strategic Foresight that led to a € 21,000,000 investment by John Portelli One may argue that principles of good marketing strategy are impossible to implement in real life without having the educational and theoretical background that is given during a three-year bachelor program in educational institutions and universities. However, despite the fact that the complexity of the field has been absorbed by students all over the world, twenty-eight years ago, a sixteen year