HORIZONS MAY/JUNE 2017 | Page 52

SECTION FOUR BAST DURBIN RELOCATES TO LARGER BUILDING PRESS BRIEFINGS 2 Slinger,WI - Due to continued growth, Bast Durbin Advertising (BDA) has moved from their previous office just down the road,  to their new, larger office at 101 Kettle Moraine Drive S., Slinger, Wi 53076.  Al- though the new office is only about one long cast (with a properly tapered rod) down the road, the new space will allow them to serve clients better, faster, and more efficiently.  Jeff Bast, one of the owners of BDA, said the move was needed and had been planned for some time.  “For one thing, we now have a dedicated photography studio which is really key,” said Bast.  “A few months ago we hired Chase Baker full time as our Creative Di- rector and photographer so developing content for ads or social media is more efficient than ever before, with equipment ready to go in a space that is format-friendly for lighting and composition.”  Baker has over 8 years of creative agency experience. right now it’s important that we can be a one- stop shop and are able to react at a moment’s notice to a client’s needs.” Both Bast and Durbin said that another key factor in the move was that their tree stands are only a 10-minute drive from their new headquarters.  “Whether we need some urgent product lifestyle shots in the field or we know there’s a hot doe on our lease, we can react to that too,” Durbin said.  “Sometimes you really can mix business with pleasure.” About Bast Durbin Advertising LLC:   Bast Durbin Advertising is a full-service agency serving the needs of brands and entities within the hunting, fishing and outdoor recreation industries. They specialize in social media, media planning, public relations, content management, graphic design and more.    For more information, please visit www.bastdurbin.com or call 1-800-975-3474. The new space is over double the size of the previous office and was needed because the agency has experienced substantial growth over the last few months.   An expanding client base has driven the need for added talent to the BDA team. Dan Durbin, one of the principals of the agency, said they are looking forward to putting the space to good use. “There really aren’t many agencies out there in the outdoors industry that can perform all the services clients need -  from PR, to media buying, to social media… all in-house,” Durbin said.  “In a rather volatile time in the industry Volume 01  No. 02  | 2017