SECTION ONE
PHOTO COURTESY: KRISSIE MASON
E D I TO R ’ S M E S S AG E | K R I S S I E M A S O N
As if the hustle of Summer didn’t come and
go as swiftly as a clap of thunder, Fall’s frenzy
is emphatically rapping at the door.
Plans for hunts and eco-adventures are being
f inalized. New products from public relations
f irms and marketing teams are arriving at our
doors. Collaborations with peers, brands,
outlets, and destinations are underway. Like
squirrels we are, well, squirrelling away nuts
and hoping to hang on to our tails. (More
on that from Dave Mull on page 22.) And
mammalian wildlife is about to go wonky as
courtship hits the forests, plains, scrub lands,
mountains, and high deserts.
As members of AGLOW we are entering one
of the busiest seasons in our industry; a time
poised to once again be ushered in by our
annual Conference. After some unforeseen
staff changes at Bismarck-Mandan CVB, Mark
has gone to near extraordinary lengths to pull
this one together. (When you see him at the
Conference be sure to buy the guy beer and
give a hearty slap on the back. He deserves
it.) A slate of events, seminars, people and
experiences have been conf igured to inspire
and add value to our work. Take a look at the
updated conference schedule in Section Four
for details.
Want some pre-conference craft improvement
inspiration? This issue of HORIZONS deliv-
ers. Our talented, award-winning peers, Tom
Watson and Steve Griff in, both have contri-
butions. In Section Two, Tom has provided
tips for how to enhance a story package by
creating your own illustrations. Steve Griff in,
with his usual aplomb and deft humor, en-
courages us to create work worthy of stealing.
I kid you not.
In these pages you’ll also f ind a Conservation
Q & A with my friend Jared Frasier, Executive
Director, 2% for Conservation, a line-up of
Conference presenters, and a handful of the
many news worthy press brief ings that cross
my desk.
If you have not done so, there is still time
to sign up for the Conference and for some
hunting and f ishing outtings sure to stir story
ideas. See Mark’s message for links.
Enjoy the issue.-km
HORIZONS | 05