SECTION THREE
WRITER’S CAMP:
G R E E N B AY
Story & Photos by Barb Carey
“We can provide print media circulation numbers, but we
can’t know for sure who is reading and who is lining
the cat box with our work.”
Recently, I attended the AGLOW “Writers Camp” in
Green Bay, WI. Our host was Brenda Krainik, Director
of Marketing for the Greater Green Bay Convention &
Visitors Bureau. Corporate sponsors included Yakima
Baits, St Croix Rods, and Wolf Pack Adventures.
Writers Camps are a new format for AGLOW. They
have replaced the “Cast and Blast” events that had been
offered for several years. Having previously attended
Cast and Blasts, I was intrigued about this new concept,
and was honored to be invited
A common theme with recent conversations in
AGLOW and throughout the corporate world is return
on investment. The ability to produce instant, on-the-
fly content is critical. Tracking views and having tangi-
ble numbers available that count impressions and clicks
has been a way for corporate sponsors to get feedback
on their ROI.
Sure, we can provide print media circulation numbers,
but we can’t know for sure who is reading and who
is lining the cat box with our work. Print is still very
important though, and long-term numbers sell them-
Volume 01 No. 03 | 2017