FLORIDA PERSPECTIVES
FLORIDA PERSPECTIVES
HOMES & ESTATES | FLORIDA COLLECTION
The Report Identifies Florida as a Frontrunner in the Luxury Market
Clark W . Toole III
President , Florida Coldwell Banker Residential Real Estate Coldwell Banker Commercial NRT
As the leader in Florida ’ s high-end residential real estate sector , Coldwell Banker Residential Real Estate is committed to staying on top of luxury housing trends in order to provide affiliated agents and their clients with the tools they need to achieve their goals .
To that end , Coldwell Banker ® recently published The Report , Luxury in Review : 2017 , a guide to high-end property buying and selling that offers invaluable industry insight . Overall , its findings indicate that the fundamentals of the luxury market continue to be strong , with 2017 numbers remaining solid across many of the U . S . Power Markets – defined by The Report as where the wealthiest and most powerful players tend to own property .
Florida continues to be a luxury market state leader , tied at second for the most Power Markets in the country . In 2017 , out of the 406 properties listed at $ 25 million or more in the
U . S ., Florida had the third-most in the country .* Boca Raton and Delray Beach , identified as two “ luxury buyer markets to watch ” due to their good value and slower pace , lead the lineup of prestigious U . S . Power Markets , followed by Miami in the number-two position . Palm Beach towns as well as Sarasota and its top-rated beaches also made the list .** In the pages ahead , we more closely examine further highlights of The Report , and we encourage you to peruse The Report in full on our blog at coldwellbankerluxury . com / blog .
Florida ’ s communities as a whole offer a wide variety of sizes , lifestyle amenities and luxury home values to suit a broad range of discriminating buyers , as demonstrated in this issue of Homes & Estates . It ’ s just one of the many reasons why we love to call this place home .
Identifying the Features Affluent Buyers Desire
Coldwell Banker Global Luxury SM , a comprehensive marketing program targeted at matching affluent buyers with sellers of luxury properties worldwide , provides agents with ongoing industry insights and data . By examining current market conditions , identifying where the most likely buyers will come from geographically , what type of properties appeal to particular buyers and the amenities they value most , agents are well-equipped to meet their clients ’ needs .
In The Report , recently released by Coldwell Banker , The Institute for Luxury Home Marketing points out that affluent buyers of today are most interested in amenity-rich spaces that fit their specific lifestyle , and provides a list of the musthave amenities .
In-home gyms are one such amenity . Private gyms allow affluent clients to pursue a healthy lifestyle in the sanctuary of their own home . But unlike those of yesteryear , gyms today may feature spas and / or other wellness facilities , creating the ultimate retreat .
While enormous garages may be commonplace in affluent homes , the garage of today has morphed into a recreational escape , where car enthusiasts are free to indulge their passion . Don ’ t be surprised to see marble floors , chandeliers and even rotating vehicle carousels .
In today ’ s world , high-tech home features are no longer considered extras – they are essentials . In 2016 , Coldwell Banker partnered with CNET to define what constitutes a smart home , and provided smart home certification training to agents , enabling them to help clients ensure their property provides the turnkey ease that discriminating buyers demand .
Read about the top-trending amenities among the affluent in the article on page 7 – yet one more example of how Coldwell Banker has its finger on the pulse of an everevolving luxury marketplace .
Deb Pace
Marketing Director , Florida Coldwell Banker Residential Real Estate
* Per Unique Homes , which tracks sales of homes over $ 25 million , “ The Big Three ” of New York , California and Florida have held the lion ’ s share of the ultra-luxury properties in the U . S . since it started keeping track . ** Data is based on closed and recorded transaction side of homes sold in the top 10 % of Power Markets during 2017 .
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