FLORIDA PERSPECTIVES
FLORIDA PERSPECTIVES
HOMES & ESTATES | FLORIDA PORTFOLIO
Florida Cities : Inviting , Luxurious and Growing
Clark W . Toole III
President , Florida Coldwell Banker Residential Real Estate Coldwell Banker Commercial NRT
From its great weather , beautiful beaches and world-class attractions to the elegant communities and spectacular luxury homes , there ’ s no question the Sunshine State is an appealing place to live . It ’ s no surprise , then , that six of America ’ s 10 fastest-growing cities are located in Florida , according to Forbes ’ most recent annual rankings .
After factoring in measures such as population , employment and home-price growth , the study revealed that the fastestgrowing urban area in the United States is Cape Coral-Fort Myers . Orlando-Kissimmee-Sanford came in second , followed by Deltona-Daytona Beach-Ormond Beach (# 4 ), Jacksonville (# 5 ), North Port-Sarasota-Bradenton (# 6 ) and Tampa-St . Petersburg-Clearwater (# 8 ).
The demand for luxury properties throughout Florida is also strong . Among the many possible causes are the stock market ’ s recent performance and the demand for exceptional homes from affluent international buyers . According to the National Association of Realtors ® , 22 % of all foreign home buyers who bought a U . S . home in 2016 chose Florida . Whether they ’ re moving to their own tropical getaway , buying a second home or adding an investment property to their portfolio , these affluent buyers help make Florida a leader in residential real estate activity .
If you ’ re looking to sell or purchase a home in Florida , Coldwell Banker Residential Real Estate is here to help . We rank # 1 in Florida for $ 1 million-plus home sales * and have 5,000 independent sales associates who speak 100 foreign languages . No matter what you ’ re looking for , a Coldwell Banker associate can help you find a property that perfectly matches your residential , investment , rental and vacation needs .
The Most Influential Real Estate Brand on Social Media
The Coldwell Banker Global Luxury SM program uses a comprehesive marketing strategy to reach affluent home buyers around the world . Exceptional properties are promoted through high-end marketing collateral , exclusive print publications , exposure on as many as 900 websites and a global network of more than 88,000 Coldwell Banker ® sales associates spanning 49 countries and territories . In recent years , there ’ s been another powerful tool used to reach luxury home buyers : social media . promotion to supplement other , more traditional property marketing techniques .
The coldwellbankerluxury . com blog , which has a 1 million + monthly social media reach , delivers an insider perspective on luxury real estate , lifestyle and design , and is emailed to tens of thousands of subscribers . Dedicated to the art of fine living , it reaches more than 40,000 affluent influencers each month .
In addition to ranking as the # 1 most-visited residential real estate brand online 1 , Coldwell Banker is the most influential real estate brand on social media 2 . Coldwell Banker Global Luxury uses its strong social media presence to showcase upscale homes and share high-end real estate content through video , editorial features and photography . Its “ Home of the Week ” video series highlighting ultra-luxury properties has received millions of views , providing powerful , cost-effective
When affluent homeowners choose a Coldwell Banker associate to market their home , they know they ’ ll get an extensive , effective marketing strategy aimed at the most likely luxury home buyers . Although the methods and technology continue to evolve , Coldwell Banker has maintained the same goal since 1906 : finding the perfect buyer for every home as quickly as possible .
Deb Pace
Marketing Director , Florida Coldwell Banker Residential Real Estate
* Based on closed sales volume information from MarketQuest for all Florida counties for homes sold for $ 1 million or more as reported on Jan . 20 , 2017 for the period of Jan . 1-Dec . 31 , 2016 , calculated by multiplying the number of buyer and / or seller sides by sales price . Source data is deemed reliable but not guaranteed . 1 . comScore , Jan . 1-Dec . 31 , 2016 . 2 . Klout , December 31 , 2016 .
ColdwellBankerHomes . com | 3