PRESIDENT ’ S NOTE
PRESIDENT ’ S NOTE
HOMES & ESTATES | FLORIDA PORTFOLIO
Leading the Way in Luxury
This October , Coldwell Banker ® staged its annual international sales associate conference , the Generation Blue Experience ( or Gen Blue ), in Miami , and it wasn ’ t just the beautiful people and white sand beaches turning up the heat . Bringing together thousands of sales associates from around the world for networking , collaboration and professional development , this event was positively white-hot .
Our Coldwell Banker Previews International ® luxury program kicked things off with the Previews ® Property Specialist certification course . Previews certification is an elite designation for Coldwell Banker sales associates , and our program empowers them with proven and innovative ideas shared by our most successful luxury sales associates , exclusive luxury networking opportunities , and industry-leading marketing resources that enable them to meet and exceed the expectations of their most affluent clients . Beyond certification , the program provides ongoing learning , collaboration and marketing to help luxury sales associates stay at the forefront of this highly competitive market .
While the agents at Gen Blue had the opportunity to connect and build professional relationships with their international colleagues during the event , Coldwell Banker ’ s partnership with Proxio , a global real estate marketing and networking platform , extends that ability to all of our affiliated sales associates every day . And at Gen Blue it was announced that this partnership has been expanded to our luxuryhomes website , coldwellbankerpreviews . com . The redesigned , Proxio-powered site makes it even easier for sales associates to share high-end properties with their peers and their clients in more than 75 countries globally by presenting listings in multiple languages and currencies .
Warmest Regards ,
Coldwell Banker has been leading the luxury market for generations , and Gen Blue demonstrates our continued commitment to delivering the exceptional real estate experiences you deserve – today , and well into the future .
Clark W . Toole III President , Florida Coldwell Banker Residential Real Estate Coldwell Banker Commercial NRT
4 | Coldwell Banker Residential Real Estate