Homes & Estates Florida Collection May 2016 | Page 4

EDITOR’S NOTES
H O M E S & E S TAT E S | F L O R I D A C O L L E C T I O N

Last summer, Coldwell Banker Residential Real Estate made a big move, from our local website to a new
national site, ColdwellBankerHomes.com. The new site combines the websites of 20 Coldwell Banker®
companies nationwide, serving 50 of the largest 100 metropolitan areas in the U.S., and features all MLS
property listings, including prestigious Previews® properties, in the regions covered.
We have been absolutely thrilled with the launch of the new website, and it appears home buyers and
sellers feel the same way. In February alone, there were 6.9 million site visits, 10.7 million property listing
views and more than 110,000 saved properties*. For sellers, this means more buyers are exposed to your
property, and buyers have details and photos of all luxury properties available for sale at their fingertips.
In addition to reaching home buyers nationwide,
ColdwellBankerHomes.com attracts a global audience.
Consumers from 216 foreign countries visited the site
in the last 12 months* – an especially important statistic
here in Florida, which is the #1 most popular destination
for foreign home buyers, according to the 2015 National
Association of Realtors® Profile of Home Buying Activity
of International Clients.
ColdwellBankerHomes.com also enables you to look
up more details on the luxury properties shown in this
edition of Homes & Estates – Florida Collection, and
to search for other extraordinary Previews properties
across the country.
From the pages of this magazine to page views
on ColdwellBankerHomes.com, Coldwell Banker
Residential Real Estate markets exceptional properties
worldwide like no other real estate company can.

All the best,

Deb Pace
Marketing Director, Florida
Coldwell Banker Residential Real Estate

*Google Analytics, February 2016.

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