Holographic Display Market Overview | Forecast & Analysis (2016-2021) 1 | Page 3

The developing need of holographic display is mainly because of the rising need for low cost and creative advertising in the saturated retail markets. 3D holographic displays are the future trend to be followed in digital media and commercial industry. They find their use in various applications pertaining to commercial sector and can be placed at several places including exhibitions, corporate offices, shopping malls, showrooms, real estate, multiplexes & entertainment zones, government events / corporate events, seminars, hotels, airports and many more. These 3D holographic displays target customers with high consumption potential and high affinity for business of the products. These holograms are best for constant advertising and image campaigns. The holographic displays market is set to expand from conventional research application segments to broader commercial segments like automotive, entertainment, construction and so on especially in the developed nations , whereas the developing nations are set to witness introduction phase. Commercial sector holds the maximum share in the overall holographic display market. It is anticipated to dominate the global by end-users and is estimated to control around 32% of the total holographic display market revenue in 2021. However, medical is estimated to attain the fastest growth rate during the forecast period. The report explains that global holographic display market is segmented on the basis of technology, type, end-users and geography. Based on technology, holographic display is classified into (Reflection, Transmission, and Hybrid)