Hologic IMPACT Issue 01 | Spring 2013

April 2013 Redefining Hologic Our plan to identify a singular Hologic brand position page 3 A new Hologic.com A unified look, feel, message and brand to our web assets page 4 Giving Back in Ethiopia See how our equipment is helping build a women’s health program page 5 Breakthough Technology In breast cancer detection, the test matters page 13 Global Insights magazine APRIL 2013 | www.hologic.com GLOBAL INSIGHTS APRIL 2013 | 1