THE MAJORITY OF YOUR
CUSTOMERS ACTUALLY LIVE
OUTSIDE OF THE UNITED STATES
Ninety-five percent of the world’s
consumers live beyond the boundaries of the
United States. That is a lot of potential customers to just ignore. This means the world is
open for business. In fact, if you have a Web
presence, you already have a global marketing and order-taking platform. You can effectively use the web to communicate everything
about your products and services, and allow
customers to buy your services no matter
where you are and no matter their location.
YOUR PRODUCTS AND SERVICES
ARE THE MOST DESIRED ALL
OVER THE WORLD
There is an implied element of safety
and quality when customers around the world
know that what they are buying has been
made, grown, or created in America. “Made in
America” goods and American-made services
are the most desired all over the world. The
great demand equals vast opportunities.
There are so many small businesses
24 HimPower May 2015
and minority-owned businesses in the United
States that make great products, have great
ideas, fantastic services, and design concepts.
If you’re interested in growing your business,
consider exporting. Assessing your readiness
is the next step, but your business could be
the next one to sell globally!
About the author: Candace C. Shiver serves
a Presidential Appointment as Special Advisor
to the National Director of the Minority Business Development Agency (MBDA) at the U.S.
Department of Commerce. In this capacity, she
advances the Administration’s policies, such as
the National Export Initiative, as well as U.S.
Commercial Diplomacy, to promote U.S. trade
and relations in foreign countries. She is also the
lead representative for MBDA on major internationally-focused, government-wide initiatives
such as the Doing Business in Africa Campaign,
through which she assists minority-owned firms
in capitalizing on opportunities to trade and
invest in sub-Saharan Africa.
For more information, visit www.mbda.gov