Hi name, His values, His story - Page 28

WHITE FAMILY TRADITIONS As was now family tradition, Alan’s sons, Brian and Paul joined their father in the business. The third generation was now in place! Together, they made the controversial decision to expand beyond Queensland and introduce the franchising model. It was a nail biting time - a business seeking to become the new national market leader against all the major entrenched southern competitors! “Alan created the springboard. The job of the third generation was to jump on it and take the company to an international operation. But the strongest fulfilment of our company’s ambitions will come through the fourth generation.” Brian White, Joint Chairman (third generation) Ray White was inducted into the Queensland Business Leaders’ Hall of Fame in 2010 24