WHITE FAMILY TRADITIONS
As was now family tradition , Alan ’ s sons , Brian and Paul joined their father in the business . The third generation was now in place ! Together , they made the controversial decision to expand beyond Queensland and introduce the franchising model .
It was a nail biting time - a business seeking to become the new national market leader against all the major entrenched southern competitors !
“ Alan created the springboard . The job of the third generation was to jump on it and take the company to an international operation . But the strongest fulfilment of our company ’ s ambitions will come through the fourth generation .” Brian White , Joint Chairman ( third generation )
Ray White was inducted into the Queensland Business Leaders ’ Hall of Fame in 2010
The History of Ray White
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