RAY HAD NOW BECOME THE FOCUSED REAL ESTATE AGENT
Ray sought to retain his broad Queensland connections and so Brisbane ’ s show week in August became his biggest week of the year . The marketing during “ show week ” was spectacular .
Ray was clearly an instinctive marketer . Quick witted . Never at a loss for words to change the momentum of a discussion . Sound principles in seeking to find answers for people ’ s needs . The company ’ s beginnings continue to be an inspiration .
The depression years challenged all businesses . Financial records from those times attest to that . A property exchange technique became increasingly common to complete transactions . But Ray never lost respect for the auction technique he so clearly mastered .
The History of Ray White
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