Deadline 4:30 p.m. Wednesdays
Classifieds
All classifieds (except personals) run in the Herald Journal,
Enterprise Dispatch, Delano Herald Journal, on each
newspaper’s website, and HJclassifieds.com.
Total circulation approx. 9,050 in print, plus 900+ weekly
online views.
Are you a subscriber?
If so, the following types of ads are free!
• CLASSIFIED LINE ADS
• For personal use only, not on behalf of a business or
organization. Ads that are excluded: employment, services
offered, rentals, and real estate.
• GARAGE SALE ADS
• Free ads are for garage sales at a single residential address at
which the subscriber is one of the sellers. This may include a
multi-party sale at one location, but does not cover a multi-
address, neighborhood sales, etc. Sales at a “public” location
such as a church, club, etc. are excluded. Free ad is limited to
one-week publication and repeat insertions must be paid at
regular rate.
• EVENT ADS
• Open houses, showers, graduation/retirement parties, social
events, etc. Free ad is limited to one-week publication and
repeat insertions must be paid at regular rate.
• FARM CATEGORY ADS
• Although any farm could be considered a business, farm
category ads are free to subscribers except those related to
employment, rentals, services offered, and real estate.
• “WANTED” ADS
• “Wanted” ads for those “wanting” specific, one-time items are
free to subscribers. Ads “wanting” something of an ongoing
nature (land to rent, apartment, roomate, long-term babysitter,
etc.) are to be paid at regular rate.
• “SURE SELL” ADS
• See description of “sure sell” ads in the right-hand column. Real
estate ads are excluded.
• PERSONAL ADS
• Paid in advance unless you have an established account.
• No charge for “found” and “giveaway” ads.
• Beginning key words are bold & caps. Any special treatment
beyond that means ad is “classified display.” See description below.
Services, Rentals, Real Estate, & Employment
40 words allowed. Extra words 40¢ each, per week.
$
1 week
20
$
2 weeks
32
$
3 weeks
42
$
4 weeks
50
Long-term contract
Classified Display
Boxed, larger type, logos, artwork, special type other than beginning
key words, etc. 3-inch minimum (ex. 1x3, 2x1.5).
Classified Display
Repeat in consecutive weeks/no copy
changes
Agency/Commissionable
Personals & Happy Ads
Personals
17.25/inch
13.25/inch
$
$
19.46/inch
$
Garage Sales
• 100 words allowed. Additional words 40¢ each
1 week
20
$
“Sure Sell” Items
• Runs until item is sold, up to 5 weeks
• 1 item per ad, must include asking price
• No refunds for cancelled “sure sell” ads
• 40 words allowed. Extra words 40¢ each.
Each ad
20
$
Real Estate Display
• 1 col. x 3-inch boxed ad with photo, must follow standard format.
• One listing/property per ad, same listing must appear each week.
4-week ad, same copy
4-week ad, minor changes allowed
$
• See description of personal ads below.
first week $ 20
second week – add $ 12
third week – add $ 10
fourth week – add $ 8
$
12.50/week
$
66
76
$
4 discount if these ads are prepaid
Events, Notices, Lost, Wanted, and situations that do
not fit any other category
$
1 or 2 weeks
20
• FREE to subscribers if not of a business nature or for an organization
• 40 words allowed, additional words 40¢ each per week
Statewide Classifieds (MCAN Program)
Up to 100 words
20 | Additional words 10¢ ea.
• Cards of thanks, memorials, open houses, etc.; runs in one
newspaper of choice.
• Text only. Anything with photos, artwork, borders, etc. is a
display “Happy Ad.” Line breaks allowed for poetry.
$
Happy Ads
$
1 column x 3 inches
20 per newspaper
$
Larger size
7.75 for each additional inch
• Non-commercial birthday greetings, anniversaries, etc.
May include photo, display elements, etc.
4 Herald Journal Publishing 2019 Product Catalog
Runs in 262 newspapers statewide, circulation 1,198,220. Ask about
regional options also.
Statewide Classified Ad
Extra words
279
10 ea.
$
$
Happenings
Happenings is an event-based grouping of news items,
typically starting on the front page, and limited to local
events only.
For fundraising events to appear in Happenings, at least a
minimum-size ad in HJ publications must be purchased. See
our complete publicity policy for further details.