Sport in the City Three years on the French Riviera — World Class Monaco is Celebrating its Third Anniversary Три года на Лазурном берегу — World Class Monaco отмечает день рождения This year World Class Monaco is celebrating its third anniversary. Hello Monaco’s editor-in-chief, Olga Taran, interviewed the manager of World Class Monaco, Dmitry Grishin, on the club’s results and future plans. В этом году World Class Monaco празднует трехлетие. Главный редактор HelloMonaco Ольга Таран встретилась с управляющим World Class Monaco Дмитрием Гришиным, чтобы поговорить об итогах этих трех лет и о планах на будущее. Olga Taran: Dmitry, could you name the three most remarkable events that the club has experienced over these last three years? Dmitry Grishin: First and foremost, the club being presented to the Prince of Monaco. We were greatly honoured to welcome Prince Albert II and the Mayor of Monaco, these being the highest officials from the Principality. We introduced them to our con- cept and the international projects that we had implemented. Over the past three years, a number of significant sporting events have taken place in Monaco, including the Mona- co Run, the Riviera Water Bike Challenge, and the World Class Functional Games. I am also infinitely grateful to Princess Charlene. Not only has she distinguished the club and chosen it for her own regu- lar training, but also graciously accept- ed to appear on the cover of one of our MYWORLDCLASS magazines and to give us an exclusive interview. The second most significant event was the First European World Class Convention, an international fitness convention on the French Riviera jointly organized with Les Mills France! On September 18, 2016 the best French coaches held their master class- es based on the most popular Les Mills pro- grams. These classes were attended by more than 500 fitness professionals who came to Monaco especially for this event. And the third one was the International Star for Leadership in Quality Award. This year 152 / Hello Monaco Winter 2018–2019 World Class was awarded the «Gold Star» for leadership in quality by the internation- al company Business Initiative Directions (BID). This trophy symbolizes the World Class network’s considerable contribution to spreading the service culture in internation- al business. This also shows the company’s commitment to the principles of excellence and quality innovations. We are proud to be setting international quality standards and getting the recogni- tion for it from renowned experts. OT: How would you describe World Class Monaco in a few words? What is its key difference from other fitness clubs? DG: «The club has become my second home» — these are the kind of comments we see on social networks that make me happy. This is what we are really striving to achieve on the Riviera. Speaking about our concept, its ser- vice, comfort and thoughtfulness make the club an ideal fitness space. We offer a full range of services attending to all your needs: sports practice, beauty treat- ments, recreational space and a restau- rant serving healthy food. No other place in Monaco offers you such a combination at any one time. We adjusted our operating model in Monaco to also being a tourist destination and we added a lot of premium services. We thus managed to keep a number of regular «haut de gamme» World Class clients. Our client base counts over 1500 active mem- bers. We are on the constant lookout for in- novations and development; we cooperate with the best partners. We regularly attend all the significant cultural and sporting events in Monaco. The club has really become a prime fashionable sports destination. And «fashion» is not just a word, but an actual thing here. We are now the trendsetters. If you want to be at the forefront, come with us. Our life is full of social events, we go to con- certs, hold fashion shows and are involved in charity. OT: A typical client of World Class Mona- co, what is he like? DG: Our club membership turned out to be very international. We have many famous people. Most of our clients are managers and top managers of Monaco companies; many of them are French and include a significant number of Monaco residents. The club is also popular with Italians. These people are in the main perfectionists — they are number one in business and they want to be number one in competitions. They are not happy just practicing sports, but insist that their coaches set them goals and they want to be fully immersed in their discipline. Our customers stand out for being very de- manding. These people have trained with a number of coaches, they know what good, high-quality personal training is and will not accept anything less than that. Busi- nessmen do not like to waste their time.