makes digital media a very powerful resource if used wisely: where readers are interested in the content, adverts should be tailored to suit their interests for instance, allowing the advertiser to tap directly into the target market.
The cost of digital media is furthermore a fraction to that of print, as print and/or distribution costs are greatly reduced. This makes advertising in digital media affordable to a range of businesses that otherwise could not afford advertising campaigns. This editorial in a local weekly newspaper could cost anything up to R22,500 for a full colour page. The same advert with as much reach would be 10% of the cost in HELDERBERG NEWS! Advertisers also have the advantage of hyper linking their adverts to websites, social media pages and even embed videos, opening up a whole new world of advertising!
Additional advantage to an advertiser lies in the tremendously accurate statistics that can be derived through electronic media
(as often there is accurate measurable information available). With the almost unlimited shelf life of the online texts, advertisers’ target market will furthermore
be available at every click, every person that opens the edition, almost forever!
HELDERBERG NEWS is an excellent medium to showcase your business. We have solutions to match your advertising needs from editorials, full page adverts and business smalls - we tailor make products to match every
vision and budget.
JULY 2014 - 05
JULY 2014 - 05
MEET OUR MD
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